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DESIGN RESEARCH

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Analyze people's values and pay close
attention to global trends

Thanks to its keen observation of design trends and values,Trinity is able to provide in-depth analysis (from a product-making perspective) and to produce enhanced reports, which will not only inspire the client company’s various departments, but which will also serve as a strategy document for its management.
In addition to product and design research, we also specialize in UI, UX and CMF (colors, materials & finish) research.

Trinity’s design research cases

CASE STUDY 1
Annual design seminar organized together with Nikkei

For its seminar titled “The latest design trends in Europe”, Trinity sent several experts abroad to visit various exhibitions, including Salone del Mobile and Maison & Objet, to gather information. A report on future trends was then released at the seminar, which also featured a variety of lectures.

Trinity’s annual ‘World Design Trend Seminar’, featuring an analysis of Salone del Mobile
(Published by Nikkei Business Publications, Inc. and Nikkei Design)

CASE STUDY 2
Developing new products based on the analysis of design cycles

We have conducted interviews at several domestic and overseas exhibitions in order to gather information on products, interior design, architecture and the latest trends in fashion. The data collected has thus enabled us to identify general design trends. In that way, Trinity has accumulated an important amount of data over the years, creating a ‘trend timeline’ that enables us to interpret trend cycles and to analyze them in light of social change and shifts in values. We also organize ‘trend analyzing workshops’ to further deepen our understanding of these trends. This approach enables us to provide our client companies with clues as to future design trends, which they can then use for the development of their products.

Developing new products based on the analysis of design cycles

CASE STUDY 3
Design clinic and versatile experts

In light of the challenges that client companies face, Trinity selects the most suitable experts based on our professionals’ hypotheses. Following their advice and expertise, we pull out specific evaluative data and use that information to solve any issues, while also always keeping an eye on the future.

What is Trinity’s definition of ‘design research’?

Trinity’s research methods are based on observations that have been presented by Western institutes and designers and consulting companies over several decades.
Trinity’s design research, aimed at developing various products, goods and services, relies on customer insight, product expectation, relationships, and visual and linguistic analyses of individual preferences, from which we derives precise data that then can be applied to individual products. In recent years, Japanese companies have begun taking an interest in design creation and any approach that leads to innovation. Trinity has made it its mission to use design research to understand people better, to develop products and companies, and to create a better society for the future.

Trinity’s research approach

Target industries include:
Vehicles, home appliances, electronic equipment, toiletries, cosmetics, industrial parts and processing, infrastructure, architecture, healthcare, UI & UX investigation and more
Methodology:
Online, CLT, IDI, ethnography (domestic and international), observations, Mind Scanner, emotional diagram, and more

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